Founders

MALEK AMRANI

FOUNDER + WINEMAKER

VICES: WINE, TRIATHLON, PIZZA

The Vice’s exploratory, yet refined range comes from co-founder Malek Amrani’s own rich background. A Moroccan-born world traveler, Team USA athlete and Level 3 Sommelier with an exceptional palate, Malek eventually settled in New York where for the last decade, he planted himself as the top sales professional for Moet Hennessy & Diageo.

Malek and his wife Torie Greenberg have since worked tirelessly to build The Vice Wine as the brand of choice for wine diehards and first-timers alike, balancing the classic quality of California vineyards with a current understanding of the consumer’s wine trend.

TORIE GREENBERG

FOUNDER + CHIEF BRAND OFFICER

VICES: FASHION, SLEEP & ROSÈ

Torie is the CBO of The Vice Wine and responsible for all things visual & branding. Hailing from a fashion & design background, studying at Parsons The New School for Design, Torie went on to design for various companies for over a decade. As a branding expert, she has used her skills to work with Malek to create the branding & overall vision for The Vice.

BRUCE WAYNE AMRANI

ASSISTANT WINEMAKER + MASTER SOMM

VICES: THE BALL, BONES & HIS DUCKY

Bruce Wayne has been instrumental in all aspects of The Vice operations. Bruce is blessed with 300 million olfactory receptors in his nose and can smell in 3D. His sense of smell is very useful when determining future batches.  He is often found napping during the busy work hours, in the cellar.